Leadership – To lead the world in sustainable eco tourism to ultimately save wildlife and the environment internationally, while raising the health and well being of the people.
Responsibility – To ensure all aspects of each project are sustainable, culturally sensitive, improve standards, grow tourism and are beneficial to the community and nation as a whole.
Research – To help provide research on all levels – economic, environmental and social that will help lead each country into a more sustainable future.
Engagement – To engage National and International Partnerships and MoU’s, and implement long term goal setting. And to maintain community ownership when and where possible, and develop entrepreneurial initiatives to help sustain communities nationally.
Accountability – To ensure ongoing evaluation is done to sustain each project and form the basis of decisions in the future.
Sustainability – To ensure that whenever possible we will use sustainable and eco friendly building features, products and merchandise that will help ensure the future of our world.
Benefit – To benefit the community and country by growing eco-tourism that ensures saving wildlife and the environment while raising the health and well being of people, through our marketing and media opportunities.